GQ Australia released it’s 2014 Man of the Year list and Rebel Etiquette is proudly gracing the neck of one of our favorite guys — Dave Franco. Check out the look.
Co-founder Andrew Ibea describes himself a California guy.” His personal style leans heavily on casual menswear; he loves denim on denim, striped t-shirts, plaid flannels, and nautical inspired clothing. For this young creative entrepreneur, comfort and style go hand in hand, and versatility is key. In his day job as a visual content and creative director for a major record label, Andrew keeps a full calendar, running from meetings, sets, studio, live shows and the occasional industry parties and events. “I like being able to wear an outfit that won’t ever feel out of place despite the time or scenario,” he says. A Rebel Etiquette bowtie, like the Luca (Andrew’s favorite piece in the inaugural line), can instantly transform a look from day to evening, for a man with Andrew’s fast-paced lifestyle.
With a thriving full-time career in the music industry, how did he find the energy to create a line of men’s accessories? “It was a challenge, balancing time and figuring out how to fund it on our own, so we could control the entire process,” Andrew admits. “We’re still working on that, I know I definitely am. But this is our passion project so it’s worth it.”
What does the name “Rebel Etiquette” mean to you?
The people I have been fortunate to surround myself with personally and professionally all share qualities like having good taste and common sense…but still, they’re somewhat “off,” they have a little bit of the misfit in them. Sharp tongues, frisky, opinionated, laser quick wit…. My family and friends have charm while still being a bit rough around the edges….I love that. I think “Rebel Etiquette” embodies that quality.
What’s your favorite piece in the inaugural collection, and how would you wear it?
It would have to be the Luca. It feels bold and sophisticated. I’ve worn it with a J. Lindeberg suit, but I’ve also dressed it down with worn-in, faded black Levis, a crisp Steven Alan button up, and a Surface 2 Air leather jacket.
Where did Rebel Etiquette draw its inspiration for the inaugural pieces?
It was all collaborative. Cathy, Julian and I talked about some of our style influencers, like Paul Newman, Steve McQueen, Ralph Lauren, Band of Outsiders, Toro Y Moi, Mark Ronson, Aaron Paul.
What you see really is a combination of our personalities. I think it’s best displayed with the Jordan, our bowtie with quilted wool and perforated leather. We made sure the detailing made sense, that the ideas were complimentary. I’m particularly proud of that piece and how it turned out, because it’s a true reflection of our collaboration.
Cathy and Julian really took the lead with sourcing the materials all in downtown LA. Julian had some really strong vision for materials, and Cathy created relationships with our vendors and was integral to the whole production process. She worked her ass and eyelashes off!
Who is your dream customer to wear a Rebel Etiquette piece?
James Bond – if it’s Sean Connery, Roger Moore, and more recently Daniel Craig.
Mickey Mouse – he needs a little edge and his bowtie needs an update.
Nelson Mandela – stylewise it may not make sense, but his story embodies the spirit and courage of someone I’d want to represent the brand
What’s next for Rebel Etiquette?
We want to continue to expand on our initial launch with more pieces to tell our story and build the brand’s identity. We have some fun ideas that hopefully will attract new people and collaborations in mind. It’s important that everything feels honest and easy, nothing forced.
(Profile by Jean Ho follow @jeanho on twitter)
Cathy Collette is a risk taker. The SF native confesses that she applied to Loyola Marymount in southern California on a whim, and only because the university waived the $50 application fee. Since moving to LA for undergrad, she’s never looked back. “I’m really thankful that the young me was adventurous and brave enough to leave the comfort of San Francisco and see what LA had to offer,” she says.
A very fashionable chameleon, Cathy enjoys taking on different style personas, depending on her mood. During the work week, she likes to wear 1960s-inspired looks: form-fitting, A-line dresses in bright colors, accessorized with vintage costume jewelry and high heels. Friday night out, she takes on the role of the edgy rock n’ roll goddess who lives in her leather jacket, distressed shirts, short shorts and tall boots (“tassels are a plus!”). For Sunday brunch with friends, Cathy becomes the fresh faced, bohemian flower child in a flowing maxi dress and chic floppy hat. With all of her imaginative ensembles, Cathy loves a bold lipstick, “to give my outfits a little glamour,” she adds.
Two years ago, Cathy left a director-level position at an ad agency to try her hand in ad sales. And last year, she launched Rebel Etiquette with two of her closest friends. “I wear many hats and I love it,” Cathy says. “You don’t hear people say this often, but I love what I do. I’m excited to see what comes next.”
You’re a woman working on a men’s accessories line. What’s that like?
Julian, Andrew and I have toyed with the idea of starting our own company in the past–it usually involved a few drinks and ridiculous ideas. I love that Rebel Etiquette became a reality. It’s great when you feel comfortable enough around your friends to be silly, and you’re not afraid to share creative and wild ideas.
The three of us each bring something of value to the table, and we complement each other’s work styles. We keep each other in check! We’re honest. We push each other to do our best without killing each other. We have all the benefits of being a family where we can say it how it is, but without the drama.
What’s your favorite piece in the inaugural Rebel Etiquette collection?
It’s hard to choose one. It’s like asking who is your favorite child. If you twisted my arm, I would say the Jordan, because it’s so unique and versatile. You can dress it up or dress it down. It’s got a personality of its own without showing off.
I’ve worn it with one of Andrew’s plaid shirt, frayed jean shorts, black stockings and tall boots. I borrow clothes from Andrew’s closet all the time. It’s a running joke between us whenever he goes shopping. I let him know if something will look good on me so that he can buy it for the both of us.
Besides working on Rebel Etiquette, how do you, Andrew and Julian like to spend your time together?
I always joke around that we can’t live more than 5 miles away from each other. We have our own lives but we still hang out a lot. From last minute Vegas trips to seeing Justice and Atrak do a live DJ set…to going to Disneyland just to eat delicious corn dogs…to sipping on some roadies on Venice beach on a school day…to staying home and watching every single Beyonce music video ever made. We never get tired of each other.
What’s a typical Friday night like for you?
My Friday night is usually split into two personalities. I just got new beddings and am really enjoying losing myself in the mass of pillows. I do so much during the week that it’s nice to retreat into my little cave and recharge before the weekend. Once I’ve had time to unwind I could be seen grabbing dinner and drinks, going to a show, pin trading at Disneyland, or flying to Vegas for 24 hours.
(Profile by Jean Ho follow @jeanho on twitter)
Rebel Etiquette is the brainchild of friends Cathy Collette, Andrew Ibea, and Julian Sambrano Jr. In this blog series, we take a glimpse into the people behind the brand. First up, let’s meet co-founder Julian.
A native of San Francisco, Julian moved to Los Angeles ten years ago. When asked to describe his personal style, Julian says: “street, with a bit of prep, is what I feel most comfortable in.” On a given day, you might find him running around sunny southern California in a fitted button-down shirt worn with the sleeves rolled up, slim denim cutoff shorts, and duck boots. He’ll throw on a pair of oversized nerd glasses and top it all off with one of the snapbacks in his enviable hat collection. Julian’s closet is a mashup of the doesn’t-give-a-damn rugged urbanite, and the sophisticated gentleman with an eye for color, tailoring, and detail. “I have been told many times, ‘You dress different….you are so YOU!’–along with a side eye,” he says with a laugh. “I used to take offense to that but now I am owning it.”
It is exactly this attitude–“owning it”–that drives Rebel Etiquette’s line of men’s accessories. The label’s name is intentionally oxymoronic, Julian explains: “A rebel is someone who stands up against opposition, a revolutionary. Etiquette is a code you live by in a society or group. Personally, I was raised to have etiquette and always be polite, especially to my elders. However, I am realizing that the rules of etiquette I was taught don’t necessarily always work to get what you want in life. You have to create your own set of rules that work for you and that is where the rebel comes in.”
What’s your favorite piece in the inaugural Rebel Etiquette collection, and how would you wear it?
I would have to say that my favorite piece is the KYLE, our silk and leather bow tie. This is our only bow tie that you tie yourself, and it’s reversible. I love the personality you get from tying it yourself.
For a more formal look, I would wear the Kyle with a Hugo Boss Glen Plaid suit and a white button-up shirt. Tie it with the silk side forward, and flip a piece of the knot to show an accent of leather. People really notice that leather detail and it’s a great conversation starter. To dress it down, I would wear the Kyle tied with the leather side forward, a chambray button-up, dark denim jeans, and black boots.
How did you meet Drew and Cathy?
When I first moved to SoCal, I stayed in a house with Drew for a couple of weeks. The first thing he said to me was, “Do you want to go to Hermosa and get drunk?” We instantly bonded over Jack and Cokes and the rest is history.
Cathy and I were acquaintances in high school, and I was re-introduced to her through Drew. We joke that I am her Gay Boyfriend and she is my Straight Girlfriend. She actually formally asked for the title one night when we were at an Esquire party in a mansion in the Hollywood Hills. It was quite romantic.
What inspired you to start Rebel Etiquette?
We have been wanting to do something together for a long time. We were going to do the t-shirt thing several years ago but honestly, we weren’t ready. At least I wasn’t. It wasn’t until last year that we were all at the right place in our lives, financially and mentally, to create something.
We may have done things a bit backwards. The name came first. Drew had the name Rebel Etiquette on his mind. Rebel Etiquette sparked the product and the message we wanted to send. Ties/bowties are connected to etiquette so we decided to start with these pieces but in our own way.
How do the three partners divide up the work? Who does what?
Well, to be honest, we all do almost EVERYTHING. Designing, production, social media, advertising, and accounting is all of us in some form. The things we need help with are PR and production, but we have been blessed to have a great network of people to help with this.
Does Rebel Etiquette draw inspiration from being in the city of LA?
We are 100% made in Los Angeles and proud of that. So the materials are definitely shaped by our city. In the initial product line, we juxtaposed silk and leather. The pieces are meant to make statements without being overly loud. They have a cool air of confidence to them. Our pieces are versatile where you can wear them formal and casual, which can be an LA thing. You can get away with going almost anywhere in this city as long as you look good!
(Profile by Jean Ho follow @jeanho on twitter)
More than a month has passed since Typhoon Haiyan (Yolanda) devastated the Philippines. As Filipinos and human beings, we felt that it was important to do what we could to help those in need.
We made a pledge to donate 10% of our sales from Nov 13th – Dec 15th to the Philippine Red Cross (http://www.redcross.org.ph). We also promised to match that amount dollar for dollar.
With your support, we will be donating a total amount of $678 to the Philippine Red Cross. As a newly launched independent small business, we are grateful to be able to do our part. We hope we’ve inspired you to continue to help those in need.
Miss Collette, Mr. Ibea & Mr. S
We are excited to be part of Renegade Los Angeles Winter Fair this weekend. Come on down and support your local businesses, do some Christmas shopping, and stop by and say hello! We have some limited edition Rebel Etiquette key necklaces made just for Renegade so you can “unlock the best version of yourself!” Looking forward to seeing you there… Cheers!