Category Archives: The Rules

Black Friday Sale

Everyone looks good in black, especially when it is accompanied by a tie or bow tie. Get ready for the holiday season and purchase one of our signature accessories. All those holiday parties won’t look good by themselves.

Come visit our online shop for our BLACK FRIDAY SALE. Sales starts Nov 27th and ends on November 30th. All store items will already be marked down 20% + free shipping.

Our Pledge to Help the Philippines

Words cannot describe the devastation the Philippines is facing after Super Typhoon Haiyan. This horrific event hits close to home as we each have deep roots to the Philippines. We feel that as a new company standing on the grounds of being the best version of ourselves, we have an obligation to help in any way we can.

We pledge to donate 10% of all sales from now until December 15th to the Philippine Red Cross (PRC). We also pledge to match that donation amount dollar for dollar.

Through your support you are giving a piece of hope and encouraging others to help. It will take years for the Philippines to rebuild and as a world community we need to be there with them every step of the way.

If you would like to donate directly to an organization you can visit the following sites listed below.

Ms. Collette, Mr. Ibea & Mr. S



Emergency support

The Philippine Red Cross (PRC) has deployed rescue and relief teams to evaluate the damage in the areas devastated by Typhoon Haiyan. You can donate to the Philippine Red Cross by selecting the Supertyphoon Yolanda campaign on their donation page. The International Federation of Red Cross and Red Crescent Societies (IFRC) and Red Cross networks from around the world are supporting the Philippine Red Cross. Many have created specific funds for this disaster, including the American Red Cross, Canadian Red Cross and the British Red Cross.

The Salvation Army is on the ground serving storm survivors, primarily with food, water and shelter. Emergency Disaster Service teams have been providing help since the typhoon hit, but are challenged by the lack of accessible roads to transport goods and medical supplies. The non-profit has set up a designated fund for Haiyan relief efforts, which you can access here. You can also make a donation by calling 1-800-SAL-ARMY (1-800-725-2769).

The American Jewish Joint Distribution Committee (JDC) is working with local authorities, the Filipino Jewish community and their global partners to assist in providing for survivors’ immediate needs. You can support their efforts online or by phone at 1-212-687-6200.

CARE‘s emergency response teams are coordinating with local partners in the Philippines to provide food, water, shelter and health care for those in need. Their teams in Vietnam are preparing for the potential need there as Typhoon Haiyan continues its devastation. You can support CARE’s efforts on their website, or by phone at 1-800-521-2273 within the United States or +1-404-681-2252 outside the U.S.

Catholic Relief Services, the official international humanitarian agency of the Catholic community in the U.S., is on the ground helping with water purification, shelter materials and essential living supplies. You can donate to the organization’s efforts online or you can call 1-877-435-7277. You can also type in your phone number on the website and a representative will call you back to take your donation.

Convoy of Hope‘s Global Disaster Response Team has shipping containers full of food and supplies on the way to the Philippines. The organization is preparing more supplies to be sent like canned goods, hygiene kits and water filtration units. You can visit Convoy of Hope’s website to donate funds to their efforts or call 1-417-823-8998.

Mercy Corps is preparing to deliver food, water, temporary shelter and other basic supplies to devastated areas throughout the Philippines. You can support the organization by donating through their website, PayPal, or by calling 1-888-747-7440.

Oxfam America aid teams are on the ground in northern Cebu, northern and eastern Samar and Leyte, in the Eastern Visayas region in the Philippines. They’re working to provide immediate access to water and sanitation materials. You can support this effort by donating online to their Typhoon Haiyan Relief and Recovery Fund, or by phone at 1-800-776-9326.

Adventist Development and Relief Agency‘s (ADRA) emergency response team is working in Manila and in the province of Bohol to provide food, emergency relief and medical aid to those in need. They have launched an emergency appeal that you can support online or by phone at 1-800-424-2372.

The International Rescue Committee (IRC) has dispatched an emergency team to Manila and launched a $10 million appeal in order to ensure immediate needs like safe water, hygiene and sanitation are met. If you would like to contribute to their efforts, click here.

Operation Blessing International (OBI) has deployed disaster relief teams in multiple locations following the massive devastation from Typhoon Haiyan. The organization is providing clean water and food, emergency shelter materials and medical assistance. To help the charity’s mission, you can make a contribution on their website.

Food and water

The World Food Programme was already providing emergency food assistance in the Philippines following the October earthquake. With these emergency food stocks stretched thin, they’re now mobilizing additional supplies and are flying in 40 tons of fortified biscuits in the coming days. Additional food supplies are needed. You can help these efforts by donating online or by calling 1-202-747-0722 domestically or +39-06-65131 for international calls.

Samaritan’s Purse has sent disaster relief specialists, including water and nutrition experts, to the Philippines to deliver immediate aid. They have launched the Philippines Emergency Relief fund for this disaster, which you can support online or by phone at 1-828-262-1980.

World Vision is responding in the Philippines by first providing emergency food and clean water. They will also work to create child-friendly spaces and help families rebuild from this disaster. They have launched a Philippines Disaster Response Fund that you can support online or by calling 1-888-511-6443.

Action Against Hunger is on the ground providing drinking water and survival kits containing buckets, soap and chlorine tablets. They’re also working to distribute sanitation equipment to prevent outbreaks of waterborne diseases. They’re requesting assistance and you can help by donating online or by calling 1-877-777-1420.


ShelterBox was already in the Philippines providing shelter after the 7.2 earthquake that hit Bohol on October 15. They are now expanding their operations to provide tents and essential equipment for families left homeless after Typhoon Haiyan. You can support their work in the Philippines either online or by calling 1-941-907-6036.

Habitat for Humanity is already providing help to 30,000 families with shelter repair kits to rebuild their damaged homes. You can support this work by donating from the Philippines to their Re-Build Philippines Fund or from the U.S. by contributing to their Disaster Response Fund. You can also make a donation by phone at 1-800-HABITAT.

Architecture for Humanity is mobilizing to assist with post-disaster reconstruction and the organization’s working with local architects to identify the most critical rebuilding needs. You can support their Super Typhoon Haiyan Response online, by calling 1-415-963-3511 or by texting REBUILD to 85944 to make a $10 donation from your mobile phone.

Medical assistance

Americares has an emergency shipment on the way to the Philippines with enough medical aid for 20,000 survivors, including antibiotics, wound care supplies and pain relievers. You can support Americares with an online donation or by calling 1-800-486-4357.

International Medical Corps has pre-positioned medical supplies and their team is on the ground coordinating with their partners in the Philippines to distribute and provide medical aid. You can support their Typhoon Haiyan Emergency Response fund online or by calling 1-800-481-4462.

More than 1.5 tons of emergency medicine and medical supplies are en route to the Philippines from Direct Relief. The supplies include antibiotics, pain relievers, nutritional supplements, antifungal medications, wound dressings and chronic disease medicines. You can call in your donation by dialing 1-805-964-4767 or you can go online to support the organization.

Médecins Sans Frontières/Doctors without Borders (MSF) have emergency teams in Cebu city with an additional 50 people including medical personnel, logisticians and psychologists arriving in the Philippines in the next few days. They’ll bring tents, supplies of drugs, medical equipment and material to purify water, as well as essential plastic sheeting, cooking items and hygiene kits. Teams will monitor possible outbreaks of infectious diseases. An additional cargo is being prepared due to leave later this week from Bordeaux with an inflatable hospital and medical material. You can make your donation by calling 1-212- 763-5779 or online.

Helping children

The U.S. Fund for UNICEF is helping children and their families in the Philippines receive shelter, clean water, nutrition and vaccines. Their emergency response can be supported online or by calling 1-800-367-5437. You can also donate directly to UNICEF in the Philippines here.

Save the Children is offering disaster relief support for children in the Philippines, Laos and Vietnam after Typhoon Haiyan. The charity has pre-positioned relief material kits for children and families, which will include toiletries, household cleaning items, temporary school tents and learning materials. You can support their Philippines Annual Monsoon and Typhoon Children in Emergency Fund online. You can also donate by phone at 1-800-728-3843.

Emergency response teams from ChildFund International prepositioned supplies, including emergency kits and tents, and made arrangements with local suppliers to access food and non-food relief supplies. The organization is also preparing to setup child- centered spaces where kids can feel safe. Donate to ChildFund online to help children cope and recover confidence after this disaster.

Teams from Plan are also on the ground responding to the needs of children and their families. Their priorities are vulnerable youngsters and communities in rural locations. You can support their appeal on their website.


Rebel Etiqueete

Unlock the Best Version of Yourself

Style isn’t just about clothing.

We at Rebel Etiquette find our inspiration for personal style from Hollywood’s antihero, Steve McQueen and the late fashion designer, Alexander McQueen.

You can wear all the fancy threads from Barney’s you want, but if you can’t own it… people notice.

“It’s a new era in fashion – there are no rules. It’s all about the individual and personal style, wearing high-end, low-end, classic labels, and up-and-coming designers all together.” -Alexander McQueen

Style is just as much about the way you move and react, as it is about the clothes you wear. Style is about having that commanding presence and leaving a lasting impression as you exit a room. Turn some heads.

“When I believe in something, I fight the hell for it.” -Steve McQueen

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Survival Instinct

This past week, we were fortunate enough to attend the LA premiere of Focus Features new film, The Dallas Buyers Club. The film centers on Ron Woodroof (Matthew McConaughey), a homophobic cowboy from Texas who contracted HIV through unprotected sex and drug abuse during the 80s, a time when the disease was commonly associated with the gay community. Woodroof was told he had only 30 days to live.

Often films get caught up in preaching unfortunate politics and they forget the soul of the characters and the struggle seen through their eyes. What’s beautiful about The Dallas Buyers Club is we do follow Woodroof encountering bullshit obstacles with obtaining medication, realizing it was actually killing him, and having to find an alternative solution so that he could continue his life. Imagine doing that while facing judgment by one’s closest friends about a disease that many were still so unfamiliar with. At that point many people would invite death and give in to all of their regrets, but instead Woodroof fights to live.

During the film, we Woodroof transform as his heart reluctantly opens while forming both a business partnership and an eventual friendship with a transsexual man named Rayon (Jared Leto). By creating the Dallas Buyers Club in the movie, the characters were able to provide an alternative source to traditional AZT medication that many people could not afford. Sure, it all may have started as a selfish endeavor to live and make money, but ultimately it would go on to help so many suffering with HIV. Eventually, medical research would also find AZT to be more harmful than helpful in initial, high dosages.

We wanted to acknowledge and share the spirit of Ron Woodroof as a man who took matters into his own hands and educated himself when a flawed system turned its back. His public battle with the government brought new awareness to the disease, and that in turn helped so many suffering with HIV to attain a level of care otherwise unavailable. By no means was Woodroof perfect, but when he stumbled upon an opportunity to change and help, he did.

Ron passed away in 1992– 6 years after he found out he had contracted HIV.


First Impression

Hello everyone,

As I sit and try to think of how best to introduce this blog, the first thing that comes to mind when meeting people is that I have had sweaty hands my whole life. It’s a source of anxiety when meeting people for the first time…worrying that they’ll have to wipe their hand after the clammy introduction to my hand. I think it makes me appear nervous and unprepared. I worry it could be a turn off, a break in a connection that was supposed to happen and bring forth new opportunities, relationships, and maybe even those millions of dollars I dream about…but with that sweaty handshake, everything could start off on the wrong foot.

First impressions are scary. You open yourself to being judged by putting yourself out there and exposing a part of you publicly. We all know what we’re supposed to do, but maybe we focus too much on the motions and not what a first impression actually means.

Stand up straight. Make eye contact. A firm handshake… When you really sit down and think about it though, all of that is trivial. The moment of introduction, no matter how great or poorly it plays out, is the most exciting part. Own it. Being out of your comfort zone is ultimately the catalyst to doing something amazing. It’s a time to transform and evolve.

Rebel Etiquette wants to showcase the digital age world we live in and how to thrive in it. We think thriving comes from doing things that make you feel great and then in turn, wanting to share that with others. The Rules blog is where we articulate and encourage genuine interest in self-improvement…and maybe that means helping humans come to terms with their ugly side too. No one’s perfect.


Mr. I

(Yes, that’s my hand.)