RE Brand

Rebel Etiquette, Inc. is a start-up collective originating in Los Angeles, California. Inspired by men’s accessories as an expression of personal identity, we aim to have you unlock the best version of yourself.


  • GQ Australia Man of the Year 2014 – Dave Franco

    GQ Australia released it’s 2014 Man of the Year list and Rebel Etiquette is proudly gracing the neck of one of our favorite guys — Dave Franco. Check out the look.

  • ABC’s The Bachelorette 2014 & Rebel Etiquette

    We are excited to announce that Rebel Etiquette will be featured on this season’s Bachelorette. Keep an eye out for our recently added colors and styles on the show. You can also get yours on our recently updated online shop. May the odds be ever in your favor! – Ms. Collette